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On Message
Communicating the Campaign
Language
English
English
Book
Paperback
To what extent are the techniques of campaigning and media management critical to the outcome of mod...
Full description
Libristo code: 04686032
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120 b
120 b
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
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About the book
Full name
On Message
Language
English
English
Binding
Book - Paperback
Date of issue
1999
Number of pages
224
EAN
9780761960744
ISBN
0761960740
Libristo code
04686032
Publishers
SAGE Publications Inc
Weight
370
Dimensions
156 x 234 x 13
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