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Oprah

Name: Oprah
Brand: University of California Press
SKU: 04617780
Price: 108.69 EUR
Availability: InStock
Author: Kathryn Lofton
ISBN: 9780520259270

The Gospel of an Icon

Kathryn Lofton

Language

English

Book Hardback

Libristo code: 04617780

Publishers University of California Press, March 2011

"Today on "Oprah"," intoned the TV announcer, and all over America viewers tuned in to learn, empath... Full description

Libristo code: 04617780

264 b

108.69 €

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"Today on "Oprah"," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates "the Oprah" phenomenon and finds in Winfrey's empire - Harpo Productions, "O Magazine", and her new television network - an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates "the Oprah" enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.