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Personal Influence

The Part Played by People in the Flow of Mass Communications

Language EnglishEnglish
Book Paperback
Book Personal Influence Paul F. Lazarsfeld
Libristo code: 08374480
Publishers Taylor & Francis Inc, September 2005
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld... Full description
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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About the book

Full name Personal Influence
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 434
EAN 9781412805070
ISBN 9781412805070
Libristo code 08374480
Weight 664
Dimensions 152 x 228 x 27
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