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Personal Influence
Language
English
English
Book
Hardback
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in...
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Libristo code: 18842966
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506 b
506 b
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders"
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About the book
Full name
Personal Influence
Author
KATZ
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
434
EAN
9781138529724
ISBN
9781138529724
Libristo code
18842966
Publishers
Taylor & Francis Ltd
Weight
960
Dimensions
152 x 229
Categories
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