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English
Book
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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representin...
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Libristo code: 09406536
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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with
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About the book
Full name
Persuasive Imagery
Author
Linda M. Scott, Rajeev Batra
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
464
EAN
9781138861305
ISBN
9781138861305
Libristo code
09406536
Publishers
Taylor & Francis Ltd
Weight
635
Dimensions
152 x 229 x 30
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