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Ping

The Secrets of Successful Virtual Communication

Language EnglishEnglish
Book Paperback
Book Ping Andrew Brodsky
Libristo code: 46526126
Publishers Penguin Books, February 2025
'Brimming with surprising insights and useful tips, the resource we need for avoiding misunderstandi... Full description
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'Brimming with surprising insights and useful tips, the resource we need for avoiding misunderstandings and making genuine connections'
Adam Grant, bestselling author of Think Again

Regardless of whether you work in an office, remotely, or hybrid, we are all virtual communicators.

Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It's okay to turn it off, sometimes even better.

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky's cutting-edge social science research on remote communication tools. He helps us understand:

  • How we can interact most productively and authentically
  • How we can build relationships at a distance
  • The rules for making an impact online
  • How we can increase inclusion and reduce conflict


With entertaining stories and interviews from top business leaders, Ping is an indispensable guide for today's modern workplace.

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About the book

Full name Ping
Language English
Binding Book - Paperback
Date of issue 2025
Number of pages 288
EAN 9780241746363
Libristo code 46526126
Publishers Penguin Books
Weight 350
Dimensions 153 x 234 x 20
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