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Previsión de ventas

Language SpanishSpanish
Book Paperback
Book Previsión de ventas Giménez Díaz-Oyuelos
Libristo code: 13090632
Publishers Esic Editorial, April 2010
PRIMERA PARTE: CONSIDERACIONES GENERALES El sistema de previsión en la empresa La previsión en las... Full description
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PRIMERA PARTE: CONSIDERACIONES GENERALES El sistema de previsión en la empresa La previsión en las áreas funcionales de la empresa Factores a considerar en la evaluación de las ventas Características de las previsiones de ventas Métodos de previsión de ventas: cuantitativos y cualitativos Método cuantitativo de previsión con información histórica o de series temporales. ¿Cómo caracterizar las ventas? Métodos cuantitativos de previsión con métodos causales Métodos cualitativos Errores más frecuentes en previsión La canibalización Conclusiones SEGUNDA PARTE: MÉTODOS DE CÁLCULO Regresión simple Regresión múltiple Total Anual Móvil (TAM) Alisado de series por medias móviles centradas Alisado exponencial Modelos estocásticos Métodos ingenuos TERCERA PARTE: CASOS PRÁCTICOS

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About the book

Full name Previsión de ventas
Author Giménez Díaz-Oyuelos, Emilio, Soret Los Santos, Ignacio
Language Spanish
Binding Book - Paperback
Date of issue 2010
Number of pages 66
EAN 9788473566896
ISBN 8473566890
Libristo code 13090632
Publishers Esic Editorial
Weight 200
Dimensions 210 x 297

Categories

Economics, Finance, Business & Management > Economics > Macroeconomics
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