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Pricing Perspectives
Marketing and Management Implications of New Theories and Applications
Language
English
English
Book
Paperback
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...
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Libristo code: 02966145
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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About the book
Full name
Pricing Perspectives
Author
Florian Siems, S. Rothenberger
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
230
EAN
9781349302604
Libristo code
02966145
Publishers
Springer Palgrave Macmillan
Weight
367
Dimensions
152 x 229 x 14
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