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Principles of Marketing Engineering and Analytics
Language
English
English
Book
Paperback
The 21st century business environment demands more analysis and rigor in marketing decision making....
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Libristo code: 16883680
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115 b
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The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together
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About the book
Full name
Principles of Marketing Engineering and Analytics
Author
Gary L Lilien
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
328
EAN
9780985764821
ISBN
0985764821
Libristo code
16883680
Publishers
Decisionpro, Inc.
Weight
571
Dimensions
178 x 254 x 18
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