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Quantitative Modelling In Marketing And Management

Language EnglishEnglish
Book Hardback
Book Quantitative Modelling In Marketing And Management Kun-Huang Huarng
Libristo code: 10046287
Publishers World Scientific Publishing Co Pte Ltd, November 2015
The field of marketing and management has undergone immense changes over the past decade. These dyna... Full description
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208.00 €
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models

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About the book

Full name Quantitative Modelling In Marketing And Management
Author Kun-Huang Huarng, Luiz Moutinho
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 568
EAN 9789814696340
ISBN 9789814696340
Libristo code 10046287
Publishers World Scientific Publishing Co Pte Ltd
Weight 962
Dimensions 237 x 163 x 35

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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