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Representing Consumers
Language
English
English
Book
Paperback
Challenges the prevailing orthodoxies within consumer research methodology by examining representati...
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Libristo code: 06748753
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Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.
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About the book
Full name
Representing Consumers
Author
Barbara Stern
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
416
EAN
9780415184144
ISBN
9780415184144
Libristo code
06748753
Publishers
Taylor & Francis Ltd
Weight
770
Dimensions
156 x 234 x 28
Categories
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