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Research Methodology in Marketing
Theory Development, Empirical Approaches and Philosophy of Science Considerations
Language
English
English
Book
Hardback
(tentative)
This textbook describes and explains the fundamentals of applying empirical methods for...
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Libristo code: 20852585
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365 b
365 b
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(tentative) This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
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About the book
Full name
Research Methodology in Marketing
Author
Martin Eisend, Alfred Kuss
Language
English
English
Binding
Book - Hardback
Date of issue
2019
Number of pages
238
EAN
9783030107932
Libristo code
20852585
Publishers
Springer
Weight
526
Dimensions
156 x 234 x 16
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