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Responsible Communication
Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen
Language
German
German
Book
Paperback
Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwürdigkeit, Vertra...
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Libristo code: 02075314
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Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwürdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht.
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About the book
Full name
Responsible Communication
Author
Gabriele Faber-Wiener
Language
German
German
Binding
Book - Paperback
Date of issue
2013
Number of pages
119
EAN
9783642389412
ISBN
3642389414
Libristo code
02075314
Weight
260
Dimensions
243 x 170 x 14
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