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Retailing Management

Name: Retailing Management
Brand: Palgrave Macmillan
SKU: 02966047
Price: 39.49 EUR
Availability: InStock
Author: David Walters
ISBN: 9780333608067

Analysis, Planning and Control

David Walters

Language

English

Book Paperback

Libristo code: 02966047

Publishers Palgrave Macmillan, July 1994

The purpose of this book is to explore the implementation issues of strategic and operational retail... Full description

Libristo code: 02966047

96 b

39.49 €

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The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.