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Retailing Principles
Language
English
English
Book
Hardback
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...
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Libristo code: 01289355
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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
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About the book
Full name
Retailing Principles
Author
Lynda Rose Poloian
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
592
EAN
9781563677427
ISBN
1563677423
Libristo code
01289355
Publishers
Bloomsbury Publishing
Weight
2368
Dimensions
216 x 282 x 50
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