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Rethinking Communication in Social Business
Language
English
English
Book
Hardback
This book argues that social business, in order to sustain its vital distinctiveness in democratic s...
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Libristo code: 19389224
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288 b
288 b
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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About the book
Full name
Rethinking Communication in Social Business
Author
Craig E. Mattson
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
210
EAN
9781498555906
ISBN
9781498555906
Libristo code
19389224
Publishers
Lexington Books
Weight
470
Dimensions
236 x 159 x 22
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