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Rising Tide
Language
English
English
Book
Hardback
Features the history of brand innovation at Procter & Gamble, one of the most successful consumer go...
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Libristo code: 04237507
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Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.
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About the book
Full name
Rising Tide
Author
Davis Dyer, Frederick Dalzell, Rowena Olegario
Language
English
English
Binding
Book - Hardback
Date of issue
2004
Number of pages
496
EAN
9781591391470
ISBN
1591391474
Libristo code
04237507
Publishers
Harvard Business Review Press
Weight
924
Dimensions
243 x 162 x 33
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