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Risk-Benefit Perspective on Early Customer Integration
Language
English
English
Book
Paperback
Customer integration in the early innovation phase, considered the method of choice in theory and pr...
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Libristo code: 01738020
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
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About the book
Full name
Risk-Benefit Perspective on Early Customer Integration
Author
Christoph Kausch
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
244
EAN
9783790819618
ISBN
3790819611
Libristo code
01738020
Weight
454
Dimensions
155 x 235 x 15
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