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Sales Force Design For Strategic Advantage
Language
English
English
Book
Paperback
This book focuses upon the role of the sales force in today's changing world and how to design a sal...
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Libristo code: 12045514
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180 b
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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
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About the book
Full name
Sales Force Design For Strategic Advantage
Author
A. Zoltners, P. Sinha, S. Lorimer
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
399
EAN
9781349508495
ISBN
1349508497
Libristo code
12045514
Publishers
Palgrave Macmillan
Weight
617
Dimensions
155 x 235 x 22
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