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Sales Promotion Decision Making
Concepts, Principles, and Practice
Language
English
English
Book
Paperback
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders...
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Libristo code: 09872328
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Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and co
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About the book
Full name
Sales Promotion Decision Making
Author
Steve Ogden-Barnes, Stella Minahan
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
170
EAN
9781631570476
ISBN
9781631570476
Libristo code
09872328
Publishers
Business Expert Press
Weight
222
Dimensions
152 x 229 x 9
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