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Sensory Evaluation Practices

Language EnglishEnglish
Book Hardback
Book Sensory Evaluation Practices Herbert Stone
Libristo code: 01205654
Publishers Elsevier Science Publishing Co Inc, August 2012
Understanding what the consumer wants and will accept are two of the most significant hurdles faced... Full description
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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. * Emphasizes the importance of a

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About the book

Full name Sensory Evaluation Practices
Author Herbert Stone
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 446
EAN 9780123820860
ISBN 0123820863
Libristo code 01205654
Weight 876
Dimensions 197 x 242 x 27
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