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English
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Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a...
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Libristo code: 04784944
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Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. The book integrates the use of applications and measurements and incorporates extensive cases and interviews from executives at large multinational corporations, representing various countries and cultures.
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About the book
Full name
Service Leadership
Author
Svafa Gronfeldt, Judith Banks Strother
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
336
EAN
9781412913751
ISBN
1412913756
Libristo code
04784944
Publishers
SAGE Publications Inc
Weight
596
Dimensions
253 x 177 x 19
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