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Service Marketing Communications

Language EnglishEnglish
Book Paperback
Book Service Marketing Communications Jochen Wirtz
Libristo code: 19014350
Publishers World Scientific Publishing Co Inc (USA), October 2017
Developing an effective service marketing communications strategy starts with a good understanding o... Full description
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Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awa

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About the book

Full name Service Marketing Communications
Author Jochen Wirtz
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 82
EAN 9781944659219
ISBN 1944659218
Libristo code 19014350
Publishers World Scientific Publishing Co Inc (USA)
Weight 122
Dimensions 152 x 229 x 5

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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