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Book Shockvertising INSTITUTO MONSA DE EDICIONES S.A.

Shockvertising

Publicidad

INSTITUTO MONSA DE EDICIONES S.A.

Language

English

Book Paperback

Book Shockvertising INSTITUTO MONSA DE EDICIONES S.A.

Libristo code: 05049428

Publishers Instituto Monsa de Ediciones, November 2013

This is a fantastic visual guide to some of the finest impact oriented advertising from around the w... Full description

Libristo code: 05049428

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35.68 €

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This is a fantastic visual guide to some of the finest impact oriented advertising from around the world. In the world of advertising, impact is paramount. Visual impact, emotional impact, environmental impact. In order to be noticed, an ad must stand out, it must be unique and visible in a world of others stimuli clamouring for our attention. Once an ad has caught our attention it must then also the desired emotion - surprise, intrigue, happiness. Finally, and possibly the hardest part of creating a successful advertising campaign, the ad must leave the viewer with the desired message. Shockvertising brings together a collection of some of the most innovative and exciting adverts by firms from around the world - from Paris to New York, Madrid to Bangkok.

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About the book

Full name Shockvertising

Author INSTITUTO MONSA DE EDICIONES S.A.

Language

English

Binding Book - Paperback

Date of issue 2013

Number of pages 208

EAN 9788415829102

Libristo code 05049428

Publishers Instituto Monsa de Ediciones

Weight 926

Dimensions 212 x 252 x 15

Categories

The Arts > Industrial / commercial art & design

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