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Social Marketing: Behavior Change for Good
Language
English
English
Book
Paperback
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and im...
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Libristo code: 41459543
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151 b
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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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About the book
Full name
Social Marketing: Behavior Change for Good
Author
Philip Kotler, Julie Colehour
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
488
EAN
9781071851647
ISBN
1071851640
Libristo code
41459543
Publishers
SAGE PUBN
Weight
1056
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