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Social Media Manager*in

Language GermanGerman
Book Hardback
Book Social Media Manager*in Vivian Pein
Libristo code: 44700054
Publishers Rheinwerk Verlag GmbH, March 2024
Was genau machen Social Media Manager*innen? Welche Aufgaben nehmen sie im Unternehmen wahr? Und wel... Full description
? points 91 b
37.56 €
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Was genau machen Social Media Manager*innen? Welche Aufgaben nehmen sie im Unternehmen wahr? Und welche Ausbildungsmöglichkeiten gibt es für diesen spannenden Beruf? Antworten darauf und vieles mehr bietet dieser offizielle Ausbildungsbegleiter (BVCM) für alle, die diesen Job anstreben oder die Stelle im Unternehmen einführen möchten. Sie lernen alle Grundlagen für erfolgreiches Social Media Management kennen: Online-Marketing, Marktforschung, Online-Recht sowie Kundenkommunikation. So entwerfen Sie die richtige Social-Media-Strategie für Ihre Zielgruppe. Vivian Pein gibt Ihnen einen umfassenden Einblick in das neue Berufsbild. Mit vielen Beispielen und Exkursen, praxisnah und umfassend!

Aus dem Inhalt:

  • Anforderungen und Aufgaben
  • Ausbildung und Weiterbildung
  • Hinweise für Bewerbungen
  • Social-Media-Strategie
  • Ziele und Zielgruppen
  • Corporate Content
  • Community Management und Change Management
  • Krisenkommunikation und rechtliche Grundlagen
  • Einsatz im Unternehmen
  • Erfolgsfaktoren
  • Zahlreiche Best Practices
  • Interviews und Expertentipps

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About the book

Full name Social Media Manager*in
Author Vivian Pein
Language German
Binding Book - Hardback
Date of issue 2024
Number of pages 640
EAN 9783836297837
ISBN 3836297833
Libristo code 44700054
Publishers Rheinwerk Verlag GmbH
Weight 1393
Dimensions 168 x 240

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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