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Language
English
English
Book
Hardback
Brands have become very important as sources of value and as a means to build value and sustain mark...
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Libristo code: 04775482
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215 b
215 b
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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About the book
Full name
Sonic Branding
Author
Daniel Jackson
Language
English
English
Binding
Book - Hardback
Date of issue
2003
Number of pages
179
EAN
9781403905192
ISBN
1403905193
Libristo code
04775482
Publishers
Palgrave USA
Weight
458
Dimensions
166 x 242 x 8
Categories
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