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Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: SAGE Publications Inc
SKU: 04686483
Price: 48.23 EUR
Availability: InStock
Author: Graeme D. Hutcheson
ISBN: 9780761970125

Graeme D. Hutcheson

Luiz A. M. Moutinho

Language

English

Book Paperback

Libristo code: 04686483

Publishers SAGE Publications Inc, February 2008

Bringing to life the most widely used quantitative measurements and statistical techniques in market... Full description

Libristo code: 04686483

116 b

48.23 €

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.