Contact
How to shop
Delivery
Shopping guide
Storytelling With Data
Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
English
147 b
Up to 30 days for returns
Customers also purchased
/
Hardback
344.53
€
/
Paperback
14.50
€
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
26.50
€
/
Hardback
45.31
€
/
Hardback
31.60
€
/
Paperback
11.09
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?