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Strategic Analysis
Language
English
English
Book
Paperback
Strategy and strategic planning at the firm level often gets a bad reputation because managers aren...
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Libristo code: 01220048
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Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.
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About the book
Full name
Strategic Analysis
Author
Warner
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
168
EAN
9781606491751
ISBN
160649175X
Libristo code
01220048
Publishers
Business Expert Press
Weight
259
Dimensions
154 x 231 x 9
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