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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Language
English
English
Book
Hardback
Providing marketing professionals with the most current theories, strategies, and practical advice f...
Libristo code: 04431330
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176 b
176 b
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Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever
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About the book
Full name
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Author
Arthur Hughes
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
608
EAN
9780071773485
ISBN
0071773487
Libristo code
04431330
Publishers
McGraw-Hill Education - Europe
Weight
832
Dimensions
176 x 241 x 45
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