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Strategy is Digital

Name: Strategy is Digital
Brand: Springer International Publishing AG
SKU: 02936803
Price: 80.31 EUR
Availability: InStock
Author: Carlos Cordon
ISBN: 9783319311319

How Companies Can Use Big Data in the Value Chain

Carlos Cordon

Pau Garcia-Mil?

Teresa Ferreiro Vilarino

Pablo Caballero

Language

English

Book Hardback

Libristo code: 02936803

Publishers Springer International Publishing AG, June 2016

This book presents§strategies and practices to allow everyday companies to cope with the§fundamental... Full description

Libristo code: 02936803

195 b

80.31 €

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This book presents§strategies and practices to allow everyday companies to cope with the§fundamentally changing landscape of business models and to take advantage of§the huge business opportunities arising from the advent of big data. It§develops several case studies from companies in traditional industries like§LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,§which is partnering with major multinationals to develop new business models§using big data. The book argues that businesses need to adapt and embark on§their big data journey, helps them take the first step, and guides them along§their way. It presents successful examples and deducts essential takeaway§lessons from them, equipping executives to capitalize on big data and enabling§them to make intelligent decisions in the big data transformation, giving their§companies an essential competitive edge.