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Superfandom
Language
English
English
Book
Paperback
An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and...
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Libristo code: 15188494
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An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works
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About the book
Full name
Superfandom
Author
Zoe Fraade-Blanar
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
336
EAN
9781781255339
ISBN
1781255334
Libristo code
15188494
Publishers
Profile Books
Weight
274
Dimensions
132 x 199 x 22
Categories
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