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Sustained Innovation Management

Name: Sustained Innovation Management
Brand: PALGRAVE MACMILLAN
SKU: 04550924
Price: 114.44 EUR
Availability: InStock
Author: Gaston Trauffler
ISBN: 9780230001978

Assimilating Radical and Incremental Innovation Management

Gaston Trauffler

Hugo Tschirky

Language

English

Book Hardback

Libristo code: 04550924

Publishers PALGRAVE MACMILLAN, November 2006

Managing radical innovation successfully is key to growth. It involves making decisions on risky pro... Full description

Libristo code: 04550924

280 b

114.44 €

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Managing radical innovation successfully is key to growth. It involves making decisions on risky projects and unknown markets with a high growth potential. Based on nearly 40 best practice cases, this research work identifies the main management challenges related to radical innovation and discontinuous technologies and explores concrete solutions. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps navigate through some the most difficult phases in a radical innovation project. The book presents a large number of processes, organizational structures and management tools that aid strategic decision-making related to radical innovation and discontinuous technologies. It will enable practitioners to recognise and take advantage of the hidden opportunities that radical innovation and discontinuous technologies present.