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Testimonials im Fokus

Language GermanGerman
Book Paperback
Book Testimonials im Fokus K Zirkel
Libristo code: 09488811
Publishers Gbi-Genios Verlag, July 2015
Der Einsatz von Prominenten in der Werbung ist überreizt, sagen Experten. Verbraucher gehen davon au... Full description
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Der Einsatz von Prominenten in der Werbung ist überreizt, sagen Experten. Verbraucher gehen davon aus, dass Testimonialwerbung in erster Linie dem werbenden Prominenten nutzt. Sympathie und Bekanntheit, Glaubwürdigkeit und Authentizität sowie Produkt- und Branchenaffinität sind die wichtigsten Auswahlkriterien für ein Testimonial. Werbung mit Prominenten ist vor allem in der Einführungsphase einer Marke gefragt, weniger wenn es darum geht, Absatz und Marktanteile zu steigern.

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About the book

Full name Testimonials im Fokus
Author K Zirkel
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737949644
ISBN 3737949646
Libristo code 09488811
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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