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Challenger Customer
Language
English
English
Book
Paperback
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this...
Libristo code: 09223445
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52 b
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
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About the book
Full name
Challenger Customer
Author
Matthew Dixon
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
288
EAN
9780241196564
ISBN
0241196566
Libristo code
09223445
Publishers
Penguin Books
Weight
352
Dimensions
156 x 233 x 21
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