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Tilt
Language
English
English
Book
Hardback
Most businesses are still looking for competitive advantage in the places it used to be rather than...
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Libristo code: 01419946
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Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.
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About the book
Full name
Tilt
Author
Niraj Dawar
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
240
EAN
9781422187173
ISBN
1422187179
Libristo code
01419946
Publishers
Harvard Business Review Press
Weight
456
Dimensions
152 x 242 x 21
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