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Trademark Valuation, Second Edition - A Tool for Brand Management

Name: Trademark Valuation, Second Edition - A Tool for Brand Management
Brand: John Wiley & Sons Inc
SKU: 01994872
Price: 78.67 EUR
Availability: InStock
Author: Gordon V Smith
ISBN: 9781118245262

Gordon V Smith

Language

English

Book Hardback

Libristo code: 01994872

Publishers John Wiley & Sons Inc, November 2013

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademar... Full description

Libristo code: 01994872

191 b

78.67 €

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This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition . Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.