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Trading Up
Language
English
English
Book
Paperback
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful becaus...
Libristo code: 04237993
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55 b
55 b
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An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
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About the book
Full name
Trading Up
Author
Michael J Silverstein
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
320
EAN
9781591840701
ISBN
1591840708
Libristo code
04237993
Publishers
Penguin Putnam Inc
Weight
296
Dimensions
141 x 215 x 22
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