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This monograph offers an epistemic and psychological critique of the self-help and mindset industry, arguing that it operates not as a space of healing but as a cultural and economic engine that commodifies suffering. The industry thrives by sustaining the very inadequacy it claims to resolve, because it depends on the idea that one is never enough. Platforms, algorithms and influencer culture are fertile ground for marketing an industry that pretends to heal but deepens existential alienation. The modern subject is not understood but transformed into a perpetual project for optimization. This work calls for the reclamation of depth, relation, and existential honesty: a psychology that refuses to become a subscription model.
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