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Understanding Consumer Choice
Language
English
English
Book
Paperback
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have imp...
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Libristo code: 02966700
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280 b
280 b
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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
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About the book
Full name
Understanding Consumer Choice
Author
G. Foxall
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
262
EAN
9781349511983
Libristo code
02966700
Publishers
Springer Palgrave Macmillan
Weight
358
Dimensions
140 x 216 x 16
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