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Understanding Consumer Decision Making
Language
English
English
Book
Hardback
This edited volume aims to help business and academic researchers understand the means-end approach...
Libristo code: 06595463
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This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
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About the book
Full name
Understanding Consumer Decision Making
Author
Thomas J. Reynolds, Jerry C. Olson
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
466
EAN
9780805817300
ISBN
9780805817300
Libristo code
06595463
Publishers
Taylor & Francis Inc
Weight
1020
Dimensions
152 x 229 x 37
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