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Understanding Media Users - From Theory to Practice
Language
English
English
Book
Hardback
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active...
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Libristo code: 04955498
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
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About the book
Full name
Understanding Media Users - From Theory to Practice
Author
Tony Wilson
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
232
EAN
9781405155663
ISBN
1405155663
Libristo code
04955498
Publishers
John Wiley and Sons Ltd
Weight
484
Dimensions
156 x 238 x 20
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