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Untapped Creating Value in Underserved Markets
Language
English
English
Book
Hardback
What if someone told you that markets representing billions of pounds were being all but virtually i...
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Libristo code: 06506887
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What if someone told you that markets representing billions of pounds were being all but virtually ignored? What if you were told these markets were in domestic and international base-of-the-pyramid communities? This book outlines the strategies for a detailed business model, and the practical dos and don'ts for managers approaching a new market.
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About the book
Full name
Untapped Creating Value in Underserved Markets
Author
John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
264
EAN
9781576753729
ISBN
9781576753729
Libristo code
06506887
Publishers
Berrett-Koehler
Weight
560
Dimensions
165 x 241 x 24
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