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Books in English > Medicine & Nursing > Medicine: general issues > Health systems & services > Medical administration & management > Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care

Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care

Name: Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care
Brand: John Wiley & Sons Inc
SKU: 04920326
Price: 87.84 EUR
Availability: InStock
Author: Bea Northcott
ISBN: 9780787955373

Bea Northcott

Janette Helm

Language

English

Book Hardback

Libristo code: 04920326

Publishers John Wiley & Sons Inc, April 2000

An AHA Press/Jossey-Bass ResourceUntapped Options is an invaluable resource for health care leaders... Full description

Libristo code: 04920326

213 b

87.84 €

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An AHA Press/Jossey-Bass ResourceUntapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.