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Using Focus Groups in Research
Language
English
English
Book
Paperback
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well...
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Libristo code: 04402138
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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>
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About the book
Full name
Using Focus Groups in Research
Author
Lia Litosseliti
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
104
EAN
9780826464729
ISBN
0826464726
Libristo code
04402138
Publishers
Bloomsbury Publishing
Weight
146
Dimensions
167 x 215 x 6
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