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Value Proposition Design - How to Create Products and Services Customers Want

Language EnglishEnglish
Book Paperback
Book Value Proposition Design - How to Create Products and Services Customers Want Yves Pigneur
Libristo code: 05325958
Publishers John Wiley & Sons Inc, October 2014
This book is based on the same concepts as Business Model Generation, however, it will focus on the... Full description
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This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

Are embedded in great business models.

Focus on few pain relievers and gain creators, but those do extremely well.

Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.

Align with how customers measure success.

Focus on the most significant jobs, most severe pains, and most relevant gains.

Differentiate from competition in a meaningful way.

Address functional, emotional, and social jobs all together.

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About the book

Full name Value Proposition Design - How to Create Products and Services Customers Want
Author Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 320
EAN 9781118968055
ISBN 1118968050
Libristo code 05325958
Publishers John Wiley & Sons Inc
Weight 792
Dimensions 190 x 241 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Business & Management > Business strategy
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