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Visual Identity
Promoting and Protecting the Public Face of an Organization
Language
English
English
Book
Hardback
A visual identity is the strategically planned and purposeful presentation of the brand or organizat...
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Libristo code: 06398348
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669 b
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A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
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About the book
Full name
Visual Identity
Author
Susan Westcott Alessandri
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
178
EAN
9780765622662
ISBN
9780765622662
Libristo code
06398348
Publishers
Taylor & Francis Ltd
Weight
490
Dimensions
152 x 229 x 15
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