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Visual Merchandising
Language
English
English
Book
Paperback
Buying behavior is a process that is conditioned by a complex receptive system, originating with the...
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Libristo code: 19395248
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181 b
181 b
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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (its function, size, packaging, and brand), its location, and its price. The interaction of these factors culminates in the cus
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About the book
Full name
Visual Merchandising
Author
Karin Zaghi
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
372
EAN
9788885486416
ISBN
9788885486416
Libristo code
19395248
Publishers
Bocconi University Press
Weight
572
Dimensions
231 x 151 x 31
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