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When Ads Work
Language
English
English
Book
Hardback
Argues that well-planned and well-executed advertising campaigns can and should have an immediate im...
Full description
Libristo code: 06399914
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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
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About the book
Full name
When Ads Work
Author
John Philip Jones
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
232
EAN
9780765617385
ISBN
9780765617385
Libristo code
06399914
Publishers
Taylor & Francis Ltd
Weight
590
Dimensions
152 x 229
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